James Van Dyke writes in the Oct. 2009 Bank Technology News that new research shows more than 80% of bank customers see themselves as part of security solutions. This is good news for safer and more efficient use of data in all Internet transactions.
 

With consumers seeking greater participation in their security, banks, issuers, merchants, and vendors can take advantage of the tremendous growth opportunities in the financial security sector. Security professionals can improve their ability to fund strategic investments in customer-partnered security methods, using factual research data to bolster business cases with benefits such as increased customer acquisition, cross-selling, loyalty, and increased preference at point-of purchase.

CLOUD's priority is the creation of standards to make consumer control over their own information faster, easier and less expensive.